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Inbound Marketing Website Vs. Traditional Website: Which Do I Have?

Inbound Marketing Website Vs. Traditional Website: Which Do I Have?

Corporate Branding, Corporate Identity Strategy, Graphic Design, Logo Design, Software Prototyping, Technology Consulting
Inbound marketing teaches that not all websites are created equal, and most websites are actually created with a misguided mission in mind. Think about some of the sites you’ve visited lately. You may recall that most sites on the Internet are simply designed to provide company information to anyone who might stumble upon those pages. We like to refer to sites like these as “electronic brochures.” These companies are putting as much information about themselves, their products, their services and their people on the site for you, the visitor, to wade through and check out. This is a mistake, and here’s why. It has to be emotional. You have 10 seconds to grab a visitor's attention. If your initial message and overall company story aren't emotional, you’re going to lose…
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