Email Marketing will open a whole new world of effective digital marketing tools for you today!
Email Marketing is much more than sending out a carefully formulated message to targeted subscribers – it’s a reliable way to build sales and customer relationships. Email Marketing allows businesses to communicate a specific message to a targeted audience with the intent to either inform or sell.
You still find critics who believe that electronic mail is obsolete and outdated, but quite the opposite is shown in recent statistics and revenue results.
The uptake of targeted email marketing over the past few years has been phenomenal and we believe it will only go from strength to strength. The bottom line, email marketing is extremely effective and affordable and will continue to provide you with a huge Return on Investment.
What is Email Marketing ?
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.